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Tuesday, January 22, 2019


Did you ever think about starting an email marketing campaign in order to promote a product or service? Maybe you've tried one or more email outreach efforts and learned that there's a lot more to it than just sending these messages to your marketing audience. It is important to learn how to write emails that convert in order to maximize the time and money spent on your promotion.

When we plan and start our campaigns it's important to send out our messages to a list of readers that actually want to hear from us. Many times our emails get sorted or lost in the spam folder or many inbox messages. Even when someone does click on the message and open the email they might not click on the link to the next step but move on to their other email messages. That's why it's so vital to our efforts to learn how to write emails that convert.

In this article we'll discuss the following:

Finding your own writing voice and style
Who are you writing to?
One thing to increase conversions
Email templates save time
Writing emails that convert video
Finding your own writing voice
Once an author discovers and uses their own writing voice they are putting their personality on the page by the way that they use their vocabulary and word phrases. We should write like we are talking to a respected friend or family member, with a certain emotion that the reader can feel as they read the article. The most successful authors develop a distinct writing voice that their readers like and look forward to reading. Our writing voice and emotion should be the same within the emails sent and the article content written in our posts. Most will agree that a cheery, passive type of voice and emotion is the most well received by their viewers and will lead to the best results.

Styles

There are generally 4 basic writing styles:

Expository - The author tries to explain a concept, sharing information with their audience. The writer doesn't share their own beliefs or opinions on the subject but focuses on accepted facts and includes evidence and statistics. An effective expository writing should contain a main idea, supporting details, and a conclusion. Examples: textbooks, how to books, recipes, business, technical and scientific articles or books.
Descriptive - The author focuses on describing a certain product, character, or place in detail. The writer uses more of the sensory perceptions in their descriptions as opposed to only facts and information. Examples: journals or diaries, poetry, play writing and fictional novels.
Persuasive - The writer presents reasons and examples to influence the reader's actions or thought. This style requires the writer to clearly point out their position on a subject and supply reasonings and examples that support their position. The writer gives reasons and takes a stance to convince their reader to see the issue from the writers viewpoint. Examples: advertisements, cover letters, letters of recommendations or complaints, and product reviews.
Narrative - The author narrates a story whether it is a short story, biography, novel, poetry, etc. Defined as a report of connected events real or imaginary presented in a sequence of written or spoken words or images. The author isn't just trying to impart information but is trying to construct and communicate a story including characters, trials, and scene settings.
Who are you writing to?
Usually we're writing to people in a particular niche but we should take a minute or three to define exactly who our audience is and what are the needs of our readers before we start collecting content for the article. We might not interest everyone on our list with every email that we send out but once we learn how to write emails that convert, we can send out content to our specific target group that will appeal to a much higher percentage of viewers.

Create a reader representative.

Can you picture your readers as you write? Actually the best thing to do is to create one person, or avatar, that represents the target audience and write to that person instead of writing to the group. Picture that person in mind as you type the message to them and give them the information or instruction that they are looking for.

When you have this image of the receiver of your email it's much easier to stay on course with your article and not wander into areas that aren't relative to your niche. An example would be that if you're writing an article for training your dog, you won't go off on a side note about something that has nothing to do with dog training. The reader can easily click away from the post when it appears to wander off course and loses the reader's attention.

By mentally creating the email message for one particular person instead of an "audience" it changes the way that you look at writing the issue that your niche group wants to hear about. This is the most viewer friendly way of conversing with your list.

One thing to increase conversions

There is something very basic that can be done with each email which can have a very positive effect on the success of an email marketing campaign. A nice campaign boosting suggestion is to add a nice self-portrait either at the top or bottom of the emails, or at least the first "welcome" message. Let your viewers see who is sending them those email messages and suggestions to purchase a product or click on a link.

Those that do this say that it really does help with conversions as the portrait helps build confidence and also makes you appear as more of an authoritative figure in your niche. Most autoresponders will provide a way to do this and contacting them with any questions will shed light on your situation.

Email templates save time

Writing templates are great tools for every writer and using them regularly will help with article production as they can guide you from start to finishing the post. An email template is an HTML file. Hypertext markup language (HTML) is a code that explains the content and structure of the campaign and lets us style the campaign to reflect our business or personal style.

The best thing about templates is that you can use them over and over again with each article or email campaign. This gives a design to your content and increases article production, and there are hundreds or thousands of templates to choose from depending on your own needs.

You can simply add content, images and links to a template that you're using before testing and sending it out to your viewers.


Do you understand how keyword research really works?

The first requirement to ranking in the search engines is to do keyword research and understand what makes a great keyword. It is important for site owners to know the difference between a not-so-good keyword and a good quality one, and how making a quality choice for your niche site will help you rank higher and faster for certain keywords.

I'll walk you through everything you need to know about keyword research to boost your website traffic and we'll discuss the following topics:

Introduction to Keywords
What to Look for in a Quality Keyword
Understanding Competition Versus Traffic
Finding Nuggets with the Alphabet Soup Technique
Building and Establishing Keyword Lists
Intuitive - definition: using (based on) what one feels to be true even without conscious reasoning instinctive.
Keyword research is intuitive... it's very important to put yourself in the searchers mindset and ask yourself "why is the person using this search term?"

Introduction to Keywords

Keyword - definition: words and phrases used by people in the search engines, Google, Yahoo, Bing, etc.. Keyword examples: how to ride a bike, how to make a casserole, increasing website traffic.

Many searches are not typed out but spoken or voice activated searches. Ex: "hey Google where's a Home Depot near me".

Your focus is to put your website in front of the people who are searching for terms within your niche by learning which words and phrases people are searching for in the search engines. Also determining which words or phrases would be easiest to get ranked within Google search results.This all starts with keyword research.

What To Look For in a Quality Keyword

What exactly is a quality keyword?

A search term that shows buyer or viewer search intent. A quality keyword is specific and direct and not too broad. Let's compare two different examples of types of keywords and see which would be the quality keywords and best to use.

Money, and boxes, might be keywords but they're not quality keywords because of their vagueness. Let's compare those to "make money online", or "cardboard moving boxes". Nice quality keywords are those that are specific or show a viewer search intent, and are the term they enter into the search bar.

Understanding Competition vs Traffic

The number in the traffic column of the keyword tool means the potential monthly visits to your website if you get ranked on the first search engine results page.

The QSR, or quoted search result, on the keyword tool is the number of competing websites ranked in Google looking for the first page ranking for that exact keyword.

Finding Keywords With the Alphabet Soup Technique

One of, if not the, best keyword finding techniques that can be taken advantage of today is the Alphabet Soup technique and it can really boost your efforts. This method of finding keywords for article writing ideas is an awesome tool to use every time because it will reveal hundreds of keywords from A-Z for you to check out and choose from.

By using this technique you can find the best quality keywords available. The alphabet soup keyword research method will provide you with more than enough good quality keywords.

There are FREE keyword tools online including Google's Keyword Planner Tool which serves two main purposes for those who want to get good rankings with the search engines and more visitors to your website through SEO (search engine optimization).

To provide keyword ideas
To give estimates of monthly search volumes for keywords
Since choosing quality keywords is such an important step in the SEO process, learning how to use and making use of a good keyword tool is essential.
You can enter into your search bar "alphabet soup technique - Wealthy Affiliate" and see the results. I'm sure that you'll love this method and will also see the depth of this method of keyword research.

Building and Establishing Keyword Lists

There are a variety of methods used to create and manage your keyword lists. It's a good idea to save your research lists for future reference to get article writing ideas, titles or sub-titles. Each list should be labeled with the websites domain name, dash, keyword researched. The traffic and number of competing sites on Google for that particular keyword or QSR should also be saved. The keyword tools that I've used have had a save option for your searches.

The free or trial account might not show very much information but a paid account will open up much more. The free versions are great to use, however, there are a lot more research results available to those that sign up for a paid account.

When you are creating your keyword list, let's say that you're researching for an article that you're writing and the main keyword is "increasing website traffic". You might research a handful of similar keywords. You would then save the list within the "increasing website traffic label".

All of the keyword tools that I've seen have had a "History" tab to click on that will reveal all of the previous keyword searches, however, that might not be available with the free accounts.

This Is What I Did

With a premium membership at Wealthy Affiliate you get to use the Jaaxy Enterprise Keyword Tool which is an awesome tool created by the wealthy affiliates themselves, Kyle and Carson. The total cost for the membership with Jaaxy averages out to only pennies-a-day.

There are any number of important tasks that need to be completed, even daily, hands on processes that can be very time-consuming. Investing such a small amount into a tool that can help you reap a great harvest is a no brainer and will really save time.

They say that it's important to have a keyword tool that can offer accurate traffic, competition, and domain insights into billions of keywords. With a keyword research tool you can quickly discover unique, hot and undiscovered by most keywords that you can use to drive your search engine optimization and pay-per-click campaigns to their limits.


Trust Must Be Earned

The one thing that will determine how quickly a level of trust is built within the online digital world is how someone interacts with their audience. Engaging your readers will be a huge part of building up the level of trust that converts and satisfies over into a long-term relationship.

Let's take a look at the building blocks of trust and how to gain and maintain a trusting and long-lasting relationship with your viewers.

Now you may think that this is not such a big deal but the truth is that it's a huge ingredient of making conversions and growing your business.

In this article we'll cover the following topics:

Introduction to the power of trust in your business
How to create a root of trust with your viewers
Create repeat and long-term customers
Applying trust in your business
Introduction to the Power of Trust in Your Business
You probably know that Amazon is the world's largest internet company by revenue. What do you think has helped them the most in their rise to the top? Could it be that it's because they've invested millions into their brand through site development and advertising, or is there something else that puts them head and shoulders above the rest?

I say, and I think you'll agree that Amazon is trusted and has the power of trust! They have worked hard and long to build up trust with their customers by free shipping, customer reviews, returns, and more. They've done one thing after another to build up a reputation of trust within the e-commerce world and therefore are one of the worlds most trusted businesses in the world.

You can create a "root of trust" with your viewers by being strong in:

The Three Pillars Of Trust Within Internet Marketing

1. Brand

You and what you're representing your logo, and colors.

2. Ambassador

Vouching for the Brand by the words that you use, engaging the readers, and your reputation through answering questions and comments.

3. Website

A good user experience, pleasing to the eyes, orderly, not filled with ads trying to sell or multiple pop-ups.

Lots of quality helpful content showing variety, including "how to" articles along with related educational content and even tutorial videos.
Reviews of competing related products done in an appealing way that informs the reader and holds their interest, and might offer a better solution.
Have a nice photo of yourself on the website home page and/or on the about page.
Engaging the readers in a timely professional manner when they ask or answer a question, or when they leave a comment.
How to lose trust and business
Have you ever been on a website that promotes products or a program, that seems to be really fine, but you start looking for the contact page or a support email address and couldn't find a way to contact the seller? Sure there may be a Q&A section with about 5 basic questions with answers but no feel of a live person anywhere. What if I need customer support

At least a few times I have clicked on a website and there was poor grammar, broken English, or misspelled words on the page. This is a turnoff for many users who will click away and land on another website.

In all of the above situations, I click off of the site and onto another one because I've lost confidence or trust in the site owner. I decide to find another site to make my purchase on, a more trustworthy place in my view, for me to spend my money.

How You Can Create A Root of Trust

The best way to create that element of trust is to help the viewer and offer value in all 3 pillars of trust, Brand, Ambassador, and Website and go beyond what is expected. Adding consistent, helpful, and quality content to your website, videos and email will go a long way towards building viewer comfort and trust.

Brand

You can create your own logo at Dafont dot com. or you can also have a logo created at fiverr dot-com, or upwork dot-com, etc. Get a nice logo with 3-4 nice brand colors (Color.adobe. dot-com)

Go to Color.adobe dot-com, and Click on Explore to choose your color theme from thousands of available options. Save the selected colors, then Click on Create.

Ambassador of your brand

Write helpful content that isn't a sales pitch. Focus on quality helpful content and not on making a sale. Describe the product in depth giving all of the information in a helpful manner and go beyond what is expected by the reader.

Create value by telling a relatable story

If possible create a personal story of how you came to believe in and use the product.

Engage with your audience on social media forums, commenting on relatable conversations and by answering questions, comments, and email.

Website

Create a thoughtful user experience.
The visitor should get where you want them to be in 3 clicks or less.
Think out the user experience and also check your site Google Analytics which will show the visitor behavior, what they clicked, how long they stayed on a page and where they went from there, and more. See the funnel which shows where people are visiting on your website.
Reduce ads on your website - keep the user experience friendly and don't be trying to sell but build up a trust instead.
Easy to find information.
Creating Repeat and Long-Term Customers
Keep in contact with your customers with regular messaging every few days or so. Send them the latest post or relevant news flash to remain a positive source for them and ask them if they have any questions, or if you can get some feedback from them. This will build trust and can be of great value to your reader and yourself also.

A nice customer list or niche related email list is a must to build with your regular, quality content, videos, and tutorials. These email lists can be the main source from which many sales and repeat business come from.

It's always a good idea to read the email that's being sent as if you were the receiver of it before sending it off. Another must for email marketing is to use an Autoresponder like Aweber or Mailchimp so that you can write as many messages as needed and set the autoresponder to send each one on a specific day and time.

Applying Trust in Your Business

Email - Create a valuable offer to get visitors to sign up to your list. Create a series of nice helpful emails and send them out regularly and repeat the process, staying positive in the person's mind. It's a good idea to use a "spillover" type of email series where you can let the reader know at the end of each message what the following message will be about, or link back to a previous contact.

Ask for engagement within the first two emails, what they think or if the reader has any questions or at least a "Please hit reply if you received this message". This will help build a relationship and trust.

Engagement

Always take time to respond to comments with at least a "thank you for visiting and commenting".
Reach out through social media forums and fish with your comments and URL as bait and hook.
Ask for engagement within your content, "what do you think about that?" "leave a comment if... ".
Product recommendations
Tell them why you recommend a product or service and give a thorough explanation. Doing a full review of the product is best leading up to your expert recommendation.
Tell a relatable personal story if possible, ex: why and how you became aware of and purchased the product. Or tell about the fine results that you are getting while using the product.

Pain points - Relay the need for the product by describing what it's like without it. Draw a picture with words and show how much better and painless it would be if the reader had the use of this product.


Have you ever tried to earn an income through part-time work online hoping that you'll be able to do that full-time when you can support yourself from the earnings?

Many of the money-making systems are outdated when purchased, they made money for someone and are now sold even though the system has been replaced with an up to date system which you won't get a chance to see until someone has used it all up and it's outdated and on the selling block once again.

Let me tell you, making money online is no simple task and don't let anyone fool you into thinking that they have some get-rich-quick system. However, once you learn how everything works and can make nice websites, you can generate a great income as an affiliate marketer, in a niche that you love.

With about 3 billion potential internet viewers, you can do quite well in your own online business with very little financial investment, and $0 to start!

When I was searching for a career change and needed to exchange a very active job for something that didn't require so much physical labor. I wanted to choose an encore career that would be challenging and something that I could do from home even well into my retirement years.

Learn Something New

Well, I learned how to build a solid online business, expand it and take it to the next level. You can do this too, through part-time work online in the evenings and weekends and when you have time until you get things built up. Then you can choose if you want to go full-time or keep the day job and enjoy the additional income from your part-time efforts.

Your online business should not feel like a day job. Earning money online should be fun, and it is fun. Once the learning curve is complete you will start following a well laid out plan for success. After all of your online efforts start paying off, even with a low-income, you'll want to spend more time with it. You can be a witness of and take part in the growth process of your own successful online business.

Making Money Online

There are many ways to make money, even with part-time work online... 1000's of different ways in fact! The problem is that people often get distracted by the "latest and greatest" product or service and they aren't able to stick with one method and build a successful, and revenue generating online business.

There are 3 things that you will need, a nice website, education or knowledge, and some expert help.

Choose a Niche

A niche is a distinct segment of a market, in other words, an "audience". So when choosing a niche that fits you, you should be choosing something that is ideally an interest, a passion, a hobby, a problem, a need or a want.

Almost everything you can think of is a niche and that is why we are going to get you to choose your niche based on things that you are interested in.

You can earn money online from absolutely every single niche because there are billions of people out there searching every day.

This all starts with choosing a niche that you are interested in and will enjoy working with. The more that you enjoy something the less it feels like a job and the more productive you're going to be.

Building Your Own Website

Now that you have chosen your niche you are going to create your very own website.